Friday, January 18, 2008

Sour Apple

I got an iPod touch for Christmas. It's very clever product, but I was baffled as to why Apple would ship the iPod touch without at least the same Mail application that comes standard on the iPhone. The Mail application works on both devices, and there are some brilliant hackers out there who have made it possible to break into the operating software and install the iPhone applications on the iPod touch, so that it will run Mail, Maps, Weather, Notes, and Stocks. Obviously, most customers would rather NOT jump through these hoops, but these applications are useful enough to entice hundreds (if not thousands) of iPod touch owners.

So why would Apple not ship the iPod touch with these applications?

As it turns out, it's because they decided to develop a marketing strategy called "Gouge the Christmas Customers."

Today, less than a month after Christmas, I received an email from Apple, advertising these five applications, which will now come standard with all new iPod touch devices.

However, existing owners will have to pay $20 to download these applications.

I'm very disappointed in Apple. This decision represents a shameless abuse of loyal customers, and Apple is generating far more ill-will among their customer base than they are generating revenue for the company. It's a colossally stupid move from a company that should know better.

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